Mamoo Kids Spotlight

TGW Business Spotlight - Mamoo Kids

Here at This Good World, we are extremely fortunate to meet and work with amazing people with amazing stories. From how these businesses got started, to how they carry out their day-to-day, to how they pay it forward, and so much more. This one particularly story quickly caught our attention when we were introduced to them. It comes to us from Oakland, CA and a company called Mamoo Kids--a designer and manufacturer of high-quality, Made in the USA bags created specifically for the adventurous kid. Last week, we got a chance to chat with Anna, founder of Mamoo Kids. She told us about the strong roots and pay it forward mentality of her company and how mixing in a little adventure into our daily lives, both work and personal, can make anyone feel like a kid again. Enjoy and be sure to grab one of these amazing bags for your little ones! You can also check out all of the good things they're doing by heading over to their TGW profile.

TGW: Why do you think it's important to not only create great products for kids, but also give back as a business to organizations?

Anna: I would not be here if it weren't for the generosity of others. My parents immigrated to the US with very little – no college degree, no community of friends or family, barely any money and a limited understanding of English – but they established a successful life here because of the generosity of others in the community. Giving back is a way of paying it forward.

As for great products, I've always loved vintage pieces. I think great products get better with age. Daily wear and tear add character and charm. It’s important for me to use quality materials because I want to make things that last for a long time. I hope that one day, when kids who own our bags grow up, they can look back at their bags and recall fond childhood memories.

TGW: All Mamoo Kids bags are made locally in Oakland, CA. Can you describe a few of the direct benefits of local production (and Made in the USA in general)?

A: Making things close to home means you have a personal involvement in the process and the community where you are operating in. There’s more accountability. You care about treating people fairly because they are your neighbors. You care about the environmental impact because you and your children live in the same place. You care about giving back and helping others because you see the benefits – whether it’s better schools, less crime or happier families.

If businesses made things close to home and invested in the community around them the benefits would be tremendous. I can see this having such a positive ripple effect.  

TGW: You talk a bit on your blog and on your site about the importance of our youth having adventurous minds and spirits. Could you talk about how that translates into the design and functionality of your bags? 

A: I started Mamoo when my young boys needed an everyday bag to carry treasures they found on daily adventures. I found a gap in the market for well-made, all natural cotton kid bags designed for the 3-7 age group. There were school bags and trendy fashion bags but not kids bags that were functional, comfortable and just the right size for everyday use.

We make sure our bags are sized appropriately for this particular age group. Big enough so bags can carry found treasures. Small enough to that the bags don’t weigh kids down. We only use natural fibers, which are breathable and better for sensitive skin. And we use clean modern lines in our designs so our bags don’t bulk up, rather they wrap around a child’s body for extra comfort.

And, of course, our totes are imprinted with a positive message designed to give kids the extra encouragement they may need to seek out new adventures. 

TGW: Do you have any good companies that you've looked to for inspiration (kid-focused companies or otherwise)?

A: I’m always inspired by small businesses that are making things close to home and positively impacting the community they live and operate in. I can recall so many inspiring family businesses in the local community where I grew up in on Oahu. I remember how integral they were to the community. How they helped make the place we grew up in better! 

You may also be interested in...